Content
Why more companies are becoming their own media
Companies used to hand the microphone to the press. Now they are taking part of it back — not because the press stopped mattering, but because there is less of it. Pages have shrunk, beat reporters have thinned out, and two or three people in a sector who genuinely understand it is now a lot.
The value of an owned channel is not traffic. It is being able to speak at any hour. On the day you need to correct something, you have somewhere to publish immediately without asking anyone's permission.
2026 · 10
IR
Institutions are reading supply chains into earnings
A few years ago the questions were about growth and margin. More of them now land upstream: where the critical input comes from, how many suppliers there are, how dependent you are on one.
The implication for communications is direct: material that reports results without the path behind them no longer holds up. You have to be able to say what is holding the growth up.
2026 · 10
AI
AI made copy abundant and credibility expensive
When ten pieces a day are possible, readers start filtering on whether something reads like a person wrote it. It is an uncomfortable sentence, and it is becoming a real reading habit.
Our view: use AI for capacity, never for opinion. Publishing one fewer and being more precise is, right now, the easiest difference to make.
2026 · 10
