WILLINGCONSULTING
Willing — exploring first, making things possible
WILLING FOR EVERYTHING
Willing — exploring first, making things possible
WILLING FOR EVERYTHING
Willing works from two things — relationships across the financial press, and first-hand operating experience — to put what a company actually does into terms capital markets can verify and act on.
Writing, filming, monitoring, roadshows: one team handles all six.
News items, features and interviews, handled end to end
Interviews, plant-floor video and brand films — shot once, reused everywhere
Daily monitoring and alerts, with a holding statement ready when something breaks
IPOs, earnings and roadshows — making the equity story easy to follow
Launch events, closed-door roundtables and listing ceremonies, run end to end
WeChat and video channels run for you, with AI lifting output
A channel is only worth what it reaches precisely. Volume is not the measure.
Finding the media was never the hard part. Deciding who should say what is. That takes years, and there is no shortcut.
Features and interviews in the financial press that build credibility inside the industry.
News distribution through portals and news apps, widening reach and search visibility.
Manufacturing, technology and consumer outlets, plus KOLs, to reach the people who actually decide.
Coordinated with financial media in Hong Kong, China and overseas for cross-border capital communications.
Specific outlets and placements are set out in the project contract.
Our clients span manufacturing, food, real estate, technology and consumer goods. The longer we work together, the more overlaps we find, and we make introductions at no charge.
Introductions are made only with both sides' consent and under commercial confidentiality.
Different industries get stuck in different places. What they share is that every engagement started with getting the facts straight.
The challenge A brand film reshot every year at real cost, without ever explaining capacity or quality control.
What we did A GM interview paired with plant-floor footage. One shoot produced articles, video and stills, reused across platforms.
The challenge Little visibility in the region, and nothing persuasive to show when pitching new accounts.
What we did An annual retainer: the year's schedule set in January, with articles and a coverage report delivered monthly.
The challenge A high technical bar and dense jargon that neither the market nor the public could follow.
What we did We turned the technology into an industry story: trade media first, financial media second.
Client details are anonymized; figures were confirmed by the client.
Get the facts first. Every statement should leave behind an asset you can use again.
For listed and growth-stage companies, communications is part of running the business, not a project with an end date.
The year's schedule set in January — milestones, themes, channels, budget — then adjusted mid-year against what actually happened.
Each quarter we look at what actually worked and where the spend was out of balance, then set the next quarter from that.
Work ships monthly, with reach data, media movement and competitor notes delivered alongside.
We map where communications stand, what the objectives are and what the budget can bear, then set priorities.
A proposal on a project or retainer basis: what we do, where it runs, at what cadence, for how much.
One named contact. Placement links and reach data archived and delivered on schedule.
We go through the numbers every month and let the conclusions decide what goes out next.
Standard requests answered within 24 hours; on a major announcement or a live issue, a named contact stays on it and comes back with a plan.
Willing has spent years on both sides — the financial press and operating industry. We read what a business actually does, then say it to capital markets accurately.
Drawn from mainstream financial media and PR. They run media relationships, writing and placement.
From front-line management at industrial and technology companies. They turn industry facts into language the market understands.
In-house video and design. Interviews, plant shoots, brand films and collateral — planned once, delivered in several formats.
Willing — exploring first, making things possibleWILLING FOR EVERYTHING
Media relationships as the channel, industry judgment as the measure, staying with a company while long-term value gets built.
Half an hour on the phone, or one meeting. Enough to understand your situation, your goals and what worries you.
A straight read on where your communications stand, what is realistic, and what we will not take on.
Media and cadence matched to the objective. A small budget first to prove it works, then a longer engagement.
